Master how to:
- Evaluate, strategize, and implement PPC campaigns based on the product & market particularities.
- Develop an analytical problem-solving mindset
- Understand a cross-disciplinary environment
- Work in a Multicultural environment with a teamwork approach
- Become an Advertising and PPC specialist
How Exactly Does All This Work?
The courses will be organized in a series of recorded webinars that will allow you to follow your own pace of learning. Each week focus on a new topic and list your questions down for the LIVE Q&A meet-up with your professor.
- Recorded Webinar every week to discover and learn about a new topic.
- Live Questions & Answers with a professor adapted to your time zone.
- Join the Facebook group to meet other students & stay updated with the latest Amazon news.
- Validate your experience with a Paid or Unpaid Internship – Bonus.
- Obtain your Canadian Educational Council Certificate.
Here are the topics you’ll be covering…
- Week 1: Introduction of Amazon PPC and Advertising in USA & Europe
- Week 2: The different types of Amazon PPC strategies & Their metrics
- Week 3: Keywords & GAP Analysis for every product
- Week 4: Strategy & Campaigns Set Up for existing products
- Week 5: TACOS Control Monitoring with Essential Programs
- Week 6: Scaling Campaigns & the Importance of Growth strategies
- Week 7: Launching with PPC
- Week 8: The latest Updated strategy for Amazon PPC
CEC course methodology is a hybrid program based on academic skills, market analysis, and real-life Amazon business experience.




For the best students, the CEC created a Care program to help them integrate directly with the team of one of CEC business’s partners. 





